ABOUT
ABOUT
T​HE ​FOUNDER
T​HE ​FOUNDER
Loni Willoughby has a lengthy history in the beauty industry ranging from a successful salon career spanning two decades, and a commercial makeup and hair career simultaneously, for the past 10 years. Loni understands color theory and design with an advanced art background and creating beautiful eyebrows has become a true passion for her. The aging process can be a gentle transition wit​h services that Loni has discovered that work well to rejuvenate and maintain youthful skin. Beautiful seamless haircuts and color are always in fashion. Loni often begins her haircuts DRY first to create a shape complementing natural texture and growth, then coloring the haircuts. With influences in high fashion and commercial advertising and training from Europe and Asia - Loni's approach to hair design is rich with complexity melding many philosophies. Her haircutting techniques are a proprietary method that she has developed for creating a European lived in esthetic and designed for each client.
THE PURPOSE
Semi-permanent makeup adds beautiful color and contrast for aging skin, or can achieve an everyday light makeup look, or a bit bolder for those wanting more dramatic results. Loni's philosophy is "you, but better." Microblading and lip blushing can create balance for asymmetry of the brows and lips and add desired tones, while neutralizing unwanted tones. Semi-permanent eyeliner can enhance the density of lashes for a subtle boost, or a more dramatic result can be achieved with soft bold blend or a flick.
THE PROCESS
Through individual consultation, a treatment plan is created to help you reach your goal of achieving a better definition of lips or more perfect eyebrows. With ​use of hand tools or digital pens, or a combination of both, various techniques are used to create the best brow color and retention results possible. Every effort is made to keep you informed prior to, and following your visit. With your comfort in mind, proper anesthetic will be used wherever possible.
Loni Willoughby
Cosmetologist, Gilded Lily Beauty Bar salon owner, commercial hair and makeup artist. Certified microblade & shade artist through Beauty Angels Academy and founder Master Kler Rosenberg and advanced training through Nouveaux Contour and PhiBrows Academy. Loni is certified with three hair extensions brands, in all methods, as well as advanced makeup training, including airbrush makeup training, through Dinair by founder Dina Ousley.
WHY GILDED LILY BEAUTY BAR
WHY GILDED LILY BEAUTY BAR
SAFETY
SAFETY
With bloodborne pathogen and communicable disease training and certification, cleanliness, sanitation and safety are always a priority at Gilded Lily Beauty Bar.
EXPE​RIENCE
EXPE​RIENCE
Having over 20 years industry experience in beauty, arts and fashion, Loni knows current trends and how to produce timeless results.
ARTIST
ARTIST
A background in illustration and fine arts, a steady hand and an eye for design separates Loni from other technicians.
COMFORT
COMFORT
A comfortable setting and relaxing experience is a priority. Topical anesthetic before and throughout your procedure will help you feel more at ease.